General Cable (NYSE: BGC), a Fortune 500 company headquartered in Highland Heights, Kentucky, is a leader in the development, design, manufacture, marketing and distribution of aluminum, copper and fiber optic wire and cable products for the energy, construction, industrial, specialty and communications markets. General Cable is one of the largest wire and cable manufacturing companies in the world. It operates manufacturing facilities in its core markets and has worldwide sales representation and distribution. Visit their Website at www.generalcable.com
General Cable has had a long-term commitment to customer service. In order to provide the best service, General Cable was searching for a digital solution that would provide their customers with the most advanced features on the market today. In order to accomplish this they were looking for a partner that owned the software. This allowed General Cable:
DCatalog enabled General Cable to reach their customer base though the deployment of our immersive catalog solution accompanied with our native mobile app solution. General Cable noted how much they enjoyed working closely with our development team to receive instant new feature updates.
During the decision process General Cable evaluated two test catalogs, from both a back-end compatibility as well as a front-end navigational review. General Cable’s goal was to make this transition seamless to their viewers, due to the high traffic within their Interactive Catalog Website.
Offering the best customer service and the most advance cutting-edge digital publishing technology – transparent to their end users – was critical to General Cable’s success!
General Cable launched DCatalog in 2014 and has seen a number of benefits.